How to get your house ready for sale
You have three aims getting your house ready for sale. First, make a big impact in your first 14 days on the market. Second, get as many of those people through to inspect as possible. Third, get an emotional response (and an emotional offer). Let’s break down how we make that happen.
“You’re trying to get an emotional price for your property”
Who is the buyer?
This is really important with timing. If it’s currently a rental property with a lease of more than 6 months and your most likely buyer is an owner/occupier, you’re potentially taking out your biggest buyer. This is the group that would typically pay a premium, and they couldn’t move into the property even if they wanted to!
Go to market at the end of the lease, around three months out so you have all options available, a vacant possession for an owner/occupier, an investor or even keep the same tenants.
Think who your buyer is and understand their situation so you’re maximising your potential audience and minimising who you’re excluding.
One last thing
Wherever you are in Australia, the importance of seasonality is really overstated these days. It’s a real estate myth that’s now probably limited to holiday properties.
It used to be important when you had to throw the kids in the car and make a day of going round to view properties, but now people are buying for 3, 5, 7 years, they’re not getting held back by season.
If you’ve sold your home and are about to be homeless in 30 days you’ll be looking for a place whether it’s raining or it’s a 40 degree day!